New Marketing Models: Easy in Theory, Difficult in Practice
- Topics:
- Pricing Strategy
- Tags:
- Marketing,
- Marketing Research,
- MarketingProfs,
- Pricing,
- Pricing Model,
- Pricing Strategy,
- Theory
- Source:
- MarketingProfs
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Overview: Article deduces that by focusing on price, the models induce a lack of brand loyalty which manufacturers will be loath to endure. Innovative pricing models are only interesting when one has a high involvement purchase and there are little substitutes. But people are trying to extend this rather specialized model into product categories that don't share these characteristics. Read article for more details.
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Format: HTML | Date: Nov 2000 | Pages: 1
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