A Tale of Two Sales Pages: Which One Ends Up With the Paying Customers?

Topics:
Pricing Strategy
Tags:
Customer,
MarketingProfs,
Sales,
Sales Force Management,
Sales Strategy
Source:
MarketingProfs

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Overview: By giving the customer less than complete information, sellers increase the trust risk factor. They are telling her to trust when she doesn't even know him. She'd rather be sillier and end up paying more than end up with egg on her face. Article emphasizes that when a customer comes into a store and buys a product, it's almost never a one-time sale. Read the article and know how to make a one time sell a long-term customer by telling a story that comes true.

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Format: HTML | Date: Aug 2003 | Pages: 1

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