Preferred Pricing: A Healthy Reward from Amica Life

Topics:
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Pricing,
Pricing Strategy
Source:
Amica Life Insurance Company

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Overview: This case study discern about the preferred pricing from Amica Life. Preferred Pricing is their new life insurance rating system that actually rewards those who live healthy lifestyles, have good family health histories, and don't use nicotine. Preferred Pricing is an underwriting classification system that allows to reward healthy policyholders with the best premium rates available. Read to know the complete story of this strategy.

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Format: HTML | Date: Jan 2003 | Pages: 1

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