Business Strategy: The Science of an Alliance

Topics:
Investment Strategy
Tags:
Alliance,
Business Strategy,
Management,
Penton Media Inc.,
Strategic Alliance,
Strategy
Source:
Penton Media

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Overview: Strategic alliances have become a popular growth strategy for many companies, particularly those engaged in e-business. The reason: Strategic alliances allow one company to tap into the strengths of another without the legal, financial and cultural complications that often accompany a merger or acquisition. Nevertheless, even strategic alliances are not sure winners for every company. To avoid problems, companies should consider alliances by taking some steps which are discussed in the article. These steps are to have a plan, identify a potential partner, make it work etc. Some of the other strategies which have been discussed includes risk management, technology and many more other aspects.

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Format: HTML | Date: May 2000 | Pages: 4

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