On E*Sale Here: Online Exchanges
- Topics:
- e-Business and e-Commerce
- Tags:
- B2B,
- E-business/E-Commerce,
- Exchange,
- Industry,
- Internet,
- Management,
- Ruth P. Stevens,
- Strategy
- Source:
- Ruth P. Stevens
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Overview: Online exchanges, also known as e-marketplaces, burst on the scene during the dot-boom, glowing with anticipation that the internet could smooth the business-to-business supply chain, reduce costs, provide global access to customers, and create more efficient business processes for industries of all stripes. Exchanges would bring together purchasers and vendors in one or more industry verticals, and allow them to offer products or services, conduct auctions, develop proposals and quotes, research market conditions, and do just about anything else involved in making it easier and cheaper for buyers to buy and sellers to sell. Article describes the impact of online exchange on customer relationship and discusses two case study in support of this.
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Format: HTML | Date: Sep 2002 | Pages: 1
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