Demand Innovation: GM’s OnStar Case
- Topics:
- Growth
- Tags:
- Emerald,
- General Motors Corp.,
- Innovation,
- Leadership,
- Management,
- OnStar,
- Strategy
- Source:
- Emerald
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Overview: Creating sustained growth is hard under the best of circumstances. From 1990 to 2000, just 7 percent of publicly traded companies in the US enjoyed eight or more years of double-digit growth in revenues and operating profits. As the growth crisis worsens in the coming decade, one can expect this percentage to shrink signficantly – unless companies rethink their approach to growth. Demand innovation expands the market’s boundaries. It focuses on using one’s product position as a starting point from which to do new things for customers that solve their biggest problems and improve their overall performance. The article discusses a case in demand innovation: GM OnStar in detail. To know the case, refer to the article.
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Format: PDF | Size: 169KB | Date: Jan 2003 | Pages: 6
