Strategies To Build On - Yes It Is CRM

Topics:
Sales Training
Tags:
Advertising & Promotion,
Software,
Product Marketing,
Marketing,
It Operations,
Enterprise Software,
Customer Service,
Customer Relationship Management (CRM),
CRM,
Contact Center,
...
Source:
Contact Professional Magazine

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Overview: There are steps one can take that offer a high likelihood of success and will move measurably toward the goal of better attracting and retaining valuable customers. It is a tough task, but it can be accomplished if approached one step at a time. Some of the steps include: Avoid “bouncing customer syndrome”, have the correct answer…immediately, respond to email quickly etc. The task of providing premium customer service is challenging for contact center managers. And, as lots of recent evidence shows, taking on this challenge is anything but risk-free. But the response is not to abandon efforts to improve customer service or be paralyzed by the risks involved. Moving forward means approaching CRM not as an all-powerful elixir, yielding magical results.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1


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