Shopping for Customer Care Services? - Don't Bring Your Watch to a Shoemaker

Topics:
Telesales - Telemarketing
Tags:
Advertising & Promotion,
ContactCenterWorld.com,
Industry,
Marketing,
Marketing Research,
Telemarketing
Source:
ContactCenterWorld.com

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Overview: Due to the similarities in physical office design and the use of call center technology, even an industry expert may find it hard to tell the difference between a telemarketing center and a customer care center at first glance. Nonetheless, these are very different businesses for some deeply nested reasons and the migration of the telemarketing practitioners to the customer care business should be a red flag to anyone shopping for inbound services. Article points that at the core of the telemarketing industry is efficiency. Telemarketers have no option but to be efficient because they operate on a very low expectation of success. Read article for complete discussion.

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Format: HTML | Date: Nov 2003 | Pages: 1

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