Profiling the Chief Customer Officer

Topics:
Hiring Strategies
Tags:
Chief Customer Officer,
Information Today Inc.,
Management,
Officer,
Sales,
Sales Force Management,
Sales Strategy,
Strategy
Source:
Information Today

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Overview: Is the chief customer officer a meaningful addition to the widening CXO pantheon, or just a flavor-of-the-moment corporate deity? All the forces of gravity suggest the chief customer officer (CCO) position needs to exist. Organizations are deploying CRM strategies and technologies, embracing one-to-one marketing and building multichannel, or hybrid, selling systems. These efforts will move organizations toward a customer-centric business model. But no one's there yet. CCO plays an important role in sales business and hiring him systematically is big task for the organisation. Read the article to know the responsibility of CCO, the selection procedure for his recruitement.

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Format: HTML | Date: Jan 2001 | Pages: 1

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