Dumb, Dopey, Damaging Strategies I: Attack the Press
- Topics:
- Crisis Communication
- Tags:
- Approach,
- Attack,
- Career,
- James E. Lukaszewski,
- Management,
- Productivity,
- Professional Development,
- Strategy
- Source:
- James E. Lukaszewski
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Overview: The author of this article describes how to calculate the damage “Dumb, Dopey, Damaging” approach can cause. The author has two selected two examples hoping that analyzing this approach will be valuable to communicators in dissuading the use of these techniques in favor of developing serious, sensible, and sincere strategies. The approach is to subject all statements, scripts, legal documents, and explanations to a three-step strategic communications analysis - negative language is removed, superfluous words, phrases, and unproductive language are aggressively removed and the remaining remarks, writings, or comments are analyzed for the questions those comments generate so that the comments can be revised to answer questions and improve the power of the information presented. The power to control, manage, win, and avoid career-defining moments is the approach taken by honorable, trustworthy, and credible organizations interested in preserving their reputation, credibility, and trustworthiness.
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Format: PDF | Size: 187KB | Date: Dec 2002 | Pages: 4
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