Developing Crisis Management Plans and Preparing for the Worst can Help Retailers Reduce Collateral Damage
- Topics:
- Crisis Communication
- Source:
- Lexicon Communications
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Overview: Article deduces that for years, crisis management has been part of the corporate curriculum. But too often plans are left collecting dust on a shelf in the CEO’s office, rarely revised, let alone tested for practicality and effectiveness, thus leaving companies open to consequences of epic proportions. After something happens, some companies make the disastrous mistake of going into a state of denial, hoping the crisis will disappear on its own. But denial turns to anger and then corporate panic and that’s the point when real mistakes are made and irreparable damage to a company’s image can take place, according to crisis management experts.
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Format: HTML | Date: Aug 2002 | Pages: 1
