Business Planning: Introduction

Tags:
Business Plan,
Business Planning,
Channel Management,
Entrepreneurship,
Management,
Marketing,
Marketing Research
Source:
Entrepreneurship Education on the web

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Overview: The article asserts that a business plan is a document designed to detail the major characteristics of a firm – its product or service, its industry, its market, its manner of operating (production, marketing, management) and its financial outcomes with an emphasis on the firm's present and future. There are three types of business plans - Seeking OPM (Target: Angels, VCs, Bankers), Seeking Legitimacy (Target: Suppliers, Customers, Media) and Seeking Vision (Target: In-house). The business plan focus Seeks OPM, Seeks Legitimacy, Seeks Vision etc. The article goes beyond the 4Ps of marketing and tells about Positioning, Pricing, Promotion, Packaging, Persuasion and Performance. The slide show concludes with the final words that plans are not important but planning is and perseverance pays.

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Format: HTML | Size: 2KB | Date: Jan 2003 | Pages: 36

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