Strategic Giving for Entrepreneurs

Tags:
Business Structures,
Charity,
Entrepreneurship,
Ewing Marion Kauffman Foundation,
Finance,
Management,
Marketing,
Marketing Research
Source:
Ewing Marion Kauffman Foundation

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Overview: Entrepreneurial companies know that giving back is the right thing to do. When charities call, they write a check. Article suggests that companies should instead "give strategically" in order to have a bigger impact and get something in return. Charitable giving can benefit your company as much as the charity. One can use partnerships with charitable organizations to leverage the company's marketing efforts Indeed, one should make no apologies for maximizing the ability to give strategically. Article gives a look at how to do that.

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Format: HTML | Date: Nov 2003 | Pages: 1

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