Buying Franchises
- Topics:
- Building a Team
- Tags:
- Branding,
- Training And Certification,
- Strategy,
- Sales Strategy,
- Sales Force Management,
- Sales,
- Operation,
- Marketing,
- Management,
- Human Resources,
- ...
- Source:
- tannedfeet.com
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Overview: The article states that franchise operations are a common way for American businesspeople to get started. This is mainly because franchisers (think of McDonalds, Kinko's, and Subway) help reduce the entreprenuer's risk of losing his or her investment in a new business. Franchisers provide market research, advertising schemes, employee training, site selection, basic business training for owners, etc. This reduction of risk is perhaps the main reason franchising is so popular. The cost of starting-up a franchise operation is almost always documented very well by the franchiser, as are the projected revenues and ongoing costs after the start-up phase is over. There is no doubting that franchising is an american way of life. Some estimates say that fully one-third of all retail sales are performed at franchise operations, and what is being sold, along with whatever product is actually for sale, is the brand name or goodwill of the franchisor. Franchise arrangements and the sale of franchise operations are governed by both state and federal laws. State laws usually require a franchisor to register its sales of franchise operations and provide a "prospectus" or some sort of document disclosing the risks and other material information concerning the franchise operation.
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Format: HTML | Date: Jan 2003 | Pages: 1
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