Mainstreaming Corporate Entrepreneurship: Leadership At Every Level Of Organisation
- Source:
- Babson Executive Education
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Overview: How does a company infuse its employees with the kind of entrepreneurial thinking and action claimed by GE? In a competitive, changing world, isn't this kind of "corporate entrepreneurship" absolutely necessary for long-term survival? Can traditional management, with its emphasis on control and predictability, last? This paper will show that corporate entrepreneurship, sometimes seen as an entirely separate and unique way of making things happen in large organizations, overlaps closely with what is often called leadership, or leading organizational innovation. By understanding the overlaps, we can contribute to the understanding of corporate entrepreneurship, tapping mainstream business knowledge.
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Format: PDF | Size: 149KB | Date: Jul 2004 | Pages: 11
