The Business Model

Tags:
Business Model,
Innovation,
Management,
Quick MBA.com,
Strategy
Source:
Quick MBA.com

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Overview: To extract value from an innovation, a start-up (or any firm for that matter) needs an appropriate business model. Business models convert new technology to economic value. For some start-ups, familiar business models cannot be applied, so a new model must be devised.Given the complexities of products, markets, and the environment in which the firm operates, very few individuals, if any, fully understand the organization's tasks in their entirety. The technical experts know their domain and the business experts know theirs. The business model serves to connect these two domains. A business model draws on a multitude of business subjects, including economics, entrepreneurship, finance, marketing, operations, and strategy. The business model itself is an important determinant of the profits to be made from an innovation. A mediocre innovation with a great business model may be more profitable than a great innovation with a mediocre business model.

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Format: HTML | Date: Jan 2003 | Pages: 1

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