What's In A Name? (And How To Protect It)
- Topics:
- Commercial Litigation
- Tags:
- Branding,
- Marketing,
- Nesis & Nesis,
- Trademark
- Source:
- Nesis & Nesis
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Overview: Most of us are probably familiar with trademarks- a company's brand for its products. A service mark is a trademark that brands a source of services. Here, the term "trademark" applies to both trademarks and service marks, because generally the rules are the same. However, a trademark must be unique and not a word or symbol that describes characteristics, features, functions, or the geographic source of the goods or services. This article throw light upon some points which need to be taken into consideration. These include: When brainstorming new marks, think only of non-descriptive marks, use it or lose it, Pros and Cons of Federal Registration and many more. All these key points have been discussed in detail in the article. Thus, the more distinctive the trademark, service mark or business name, the more valuable and protectable it is.
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Format: HTML | Date: Jan 2003 | Pages: 1
