Technology Licensing And Joint Ventures

Tags:
Management,
Manufacturing,
Service Management,
Strategy,
Venture,
YoungEntrepreneur.com
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Overview: Technology licensing is a contractual arrangement in which the licenser's patents, trademarks, service marks, copyrights, or know-how may be sold or otherwise made available to a licensee for compensation negotiated in advance between the parties. A technology licensing agreement usually enables a firm to enter a foreign market quickly, yet it poses fewer financial and legal risks than owning and operating a foreign manufacturing facility or participating in an overseas joint venture. It explains the ownership structure and joint ventures; there are a number of business and legal reasons why unassisted exporting may not be the best export strategy for a company. In such cases, the firm wishes to consider a joint venture with a firm in the host country. International joint ventures are used in a wide variety of manufacturing, mining, and service industries and are frequently undertaken in conjunction with technology licensing by the firm to the joint venture.

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Format: HTML | Date: Jan 2003 | Pages: 1

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