Doing Business in the Global Village: Legal and Strategic Aspects
- Source:
- Ewing Marion Kauffman Foundation
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Overview: Many small and growing companies pioneers of business in the global village have discovered lucrative new markets abroad. Even developing countries are receptive to franchising, licensing and distribution. Not only are they enthusiastic importers of products and services, they are also eager to acquire the technological know-how and system support that comes from working with their international trading partners. Article shares the factors that should be considered before a small company initiates an international expansion program, especially through franchising, licensing, joint ventures or technology transfer. It also shares commandments of successful international expansion.
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Format: HTML | Date: Jan 2003 | Pages: 1




