Intellectual Property Protection and Leveraging Analysis
- Topics:
- Competitive Strategy
- Tags:
- Analysis,
- Operational Planning,
- IPPLA,
- Intellectual Property Protection,
- Intellectual Property,
- Ewing Marion Kauffman Foundation,
- Business Operations,
- Asset Management,
- Asset,
- Research & Development
- Source:
- Ewing Marion Kauffman Foundation
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Overview: Article explains about the competitive strategy of intellectual property. Despite the critical importance of the role of intellectual property and intangible assets as key components of the net worth and overall shareholder value of many fast-track growth and established businesses, many entrepreneurs fail to appreciate and take inventory of the assets they have developed and as a result under leverage these assets. At a time when entrepreneurs and companies of all sizes are under pressure to make more out of what they already have developed and to create incremental revenue streams and new opportunities, it is critical that one consider a periodic intellectual property audit and strategic analysis. The IPPLA provides a growing company with a realistic and creative assessment as to what intellectual property assets the company has, the strength of these assets and the opportunities for leveraging these assets into new markets or revenue streams or to improve existing channels.
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Format: HTML | Date: Jan 2003 | Pages: 1
