Anatomy of a Start-Up Part 1: The Climb Begins
- Topics:
- Venture Capital
- Tags:
- Advertisement,
- Corporate Communications,
- Entrepreneurship,
- Internet,
- Knowledge@Wharton,
- Management,
- Marketing,
- Public Relations
- Source:
- Knowledge@Wharton
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Overview: The article asserts that the co-founders of Flycast Communications, a web-based advertising firm, flew from San Francisco and Princeton, N.J. to Austin, Texas and when the proceedings began, however, the men realized that attending them was likely to be a waste of time: One session, debated how often incubators should replace their carpets. So they spent the next two days holding their own conference, an exercise that proved to be much more productive. By the time they were done, a new business was born. They decided to form E*Entity, a company they define as a so-called business accelerator. E*Entity plans to help entrepreneurs launch Internet ventures by providing them with services that might include seed capital, support in advertising, public relations, access to strategic partners, management talent and possibly even offices.
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Format: HTML | Date: Feb 2000 | Pages: 1
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