Public Relations : A Veteran's Tips For Surviving the Media
- Topics:
- Public Relations
- Tags:
- Advertising & Promotion,
- Corporate Communications,
- Marketing,
- Media,
- Public Relations,
- Richard D. Amme
- Source:
- Richard D. Amme
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Overview: If you want the bottom line on how to save your skin with the press, talk to someone who has been in the trenches. Richard "Rick" Barentine - the former CEO of the International Home Furnishing Marketing Association - jousted successfully with media for 22 years. This endlessly interviewed executive was exceptionally well qualified to advise how to make messages count and avoid embarrassment.
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Format: HTML | Date: Jan 2003 | Pages: 1
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