Increase Sales with Color, Sound, Taste, Smell & Touch
- Topics:
- Assessment
- Tags:
- Marketing,
- Marketing Research,
- MarketingProfs,
- Perception,
- Sales
- Source:
- MarketingProfs
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Overview: Marketing is largely a game of getting the customer to perceive the product or service in a certain way. Perception occurs when one of the five senses vision, hearing, taste, smell and touch is affected. In this way, marketers use color, sound, flavors, scents and surface to shape your perceptions. Customers (and site visitors) will react to these things; even if they are unaware they are doing so. But with these perceptions in mind, marketers can better execute their strategy. One can learn how to leverage the five senses to improve the marketing efforts. Article informs how to do that, read on.
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Format: HTML | Date: Mar 2001 | Pages: 1
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