Promotion Guide: Selecting the Right Strategy
- Topics:
- Assessment
- Tags:
- Marketing,
- Marketing Research,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Salespeople,
- Selling Communications,
- Strategy
- Source:
- Selling Communications
FREE Registration is required
Overview: This article will help you select the right promotion to achieve specific sales or marketing objectives. Whether your target is salespeople, middlemen, or consumers, you'll find the pros and cons of each option. What is the right promotion strategy for your objective? That depends on a number of factors, including the nature of your product or service, means of distribution, audience demographics, and budget. A key to selecting the right promotion is to include the people who will carry it out in the planning process. These might be salespeople, dealers, distributors, service employees, or customers. In sales, getting that face-to-face meeting is half the battle. The most compelling recipe is having a useful product, targeting the right companies and individuals, developing a communications plan that ensures each prospect will see the product and its key benefits, and having the communications effort followed up by several phone calls by knowledgeable salespeople. This article describes the best promotional options for achieving specific sales and marketing objectives.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2003 | Pages: 1
People who downloaded this item also downloaded
 |
Product Strategy Doesn't Just Happen |
|
How to Make Successful Cold Calls |
|
How to Create a Promotion for Your Business or Service |
|
Selecting an Appropriate Pricing Strategy |
 |
Sales Promotions |
