Safety Incentive
- Topics:
- Motivation
- Source:
- Selling Communications
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Overview: Every employer is concerned about safety in the workplace, and marketers can play a critical role in translating policy into action. This article reviews the recent thinking on safety programs and describes how incentives are used to launch them and keep them going. Last year there were more than 6.6 million work-site injuries and illnesses in the U.S., or 8.1 cases for every 100 full-time workers. The total number of worker injury cases has been dropping steadily for the past seven years, a fact mainly attributable to the widespread adoption of safety programs. Safety programs are recognized as having a dramatic impact on safety-related expenditures. A good safety record can be promoted outside the company as well. Potential customers will be reassured when they learn that a company is maintaining a safe workplace. It implies that workers will also be conscious of quality and efficiency. From a PR standpoint, a high level of safety can be noteworthy to the press, as well as to investors.
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Format: HTML | Date: Jan 2003 | Pages: 1
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