Maximizing Online & Offline Technologies To Deliver Results

Topics:
Assessment
Tags:
Hoke Communications,
Marketing,
Marketing Research,
Preference
Source:
Hoke Communications

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Overview: "There has been a great deal of interest in recent months among direct marketers to incorporate online technology into their marketing programs--particularly for fulfillment purposes. Effective direct marketers pay close attention to their customers' communications preferences and develop a plan accordingly. Marketers that use both an offline and online fulfillment approach can more effectively respond to customer communication preferences, while increasing customer recruitment and retention."

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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