Respecting Brand Risk

Topics:
Enterprise Risk Management
Tags:
Brand,
Marketing,
Insurance,
Financial Planning,
Financial Accounting,
Financial,
Finance,
Corporate Insurance,
Business Operations,
Branding,
...
Source:
Risk and Insurance Management Society

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Overview: Brand is the promise of quality and consistency which provides the foundation for the relationship between an individual and a specific product, service or company. The fulfillment of this promise creates value, drives customers to buy more products, influences the financial community to recommend further investment and helps companies attract and retain the most talented employees. See this article for an interesting reading.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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