Marketing Risk Management
- Topics:
- Enterprise Risk Management
- Tags:
- Finance,
- Financial Planning,
- Insurance,
- Marketing,
- Marketing Research,
- Productivity,
- Risk Management
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Overview: "Risk managers can find it extremely difficult to gain internal support for their programs, especially when it comes to budgets. The low profile of risk management can be changed, however, through an internal marketing approach. It is all a matter of applying the marketing techniques of any business enterprise The article enumerates that in addition to using the four P’s of Marketing, one has to also establish synergy with risk management techniques for the long term profitibility of an enterprise."
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Format: HTML | Date: Jan 2003 | Pages: 1
