Quick Hits for Q4: Driving Last Minute Holiday Sales
- Topics:
- Assessment
- Tags:
- Audience,
- Hoke Communications,
- Marketing,
- Marketing Research,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- Hoke Communications
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Overview: Q4 consumers already have the need for the product--one just need to find ways to efficiently and quickly meet this need to capture more than "share of tree." This article provides true tips that will help to build the foundation for ongoing success. These tips are: expand the base audience of planned promotions, add another contact wave to current target audience and measure results for long-term impact. All these tips have been discussed in detail in the article. Thus, keeping measurement in mind will ensure that one drive not only short-term holiday sales, but also impact profitability and return for future holiday marketing investments.
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Format: HTML | Date: Jan 2003 | Pages: 1
