Life at the Vortex: The Empowerment of the "New" IRO
- Topics:
- Investor Relations
- Source:
- Christensen
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Overview: In today’s market environment the investor relations officer (IRO) is pulled constantly in all directions. The IRO serves four different masters: the board of directors, senior management, the investment community and regulators. Each of these disparate groups has its own expectations and agenda, which change on daily basis. The IRO has to deal with a moving a target. The seasoned IRO must be a member of management and totally involved in strategic decisions, yet also must be independent to be of value to the board of directors. As boards grapple with the expectations of investors their use of IRO will be increasingly important. The IRO is not only a conduit of information, but also an interpreter who can put that information in context for senior management and the board. Management must commit time and energy to the implementation of the IR strategy.
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Format: PDF | Size: 356KB | Date: Jan 2002 | Pages: 5
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