Crisis Communications 202
- Topics:
- Crisis Communication
- Tags:
- Crisis Situation,
- Finance,
- Financial Accounting,
- Hellerman Communications,
- Management,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Strategy
- Source:
- Hellerman Communications
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Overview: Bad things happen to good companies all the time and worst things happen to bad companies. Even though businesses can’t prevent a tragedy or crises, steps can be taken to mitigate their effects. A crisis situation presents enormous threats and represents significant risk to the company's reputation, operations, market share, sales, employee morale, and overall financial performance. There is little room for error and response time must be quick. Initially, in most crisis situations, the business being affected is so surprised or concerned about the potential consequences that very little attention is paid to how to communicate. However, eventually, the stakeholders in that business the employees, the customers, the regulatory bodies, and the community and general public want to know what happened and what is being done to resolve the problem and prevent future similar occurrences. Effective communications during a crisis situation involves three essential elements: planning, identification and management.
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Format: HTML | Date: Jan 2002 | Pages: 1
