Presidency as Platform : Use Campus Inaugurations To Set The Tone For What’s To Come In The Life Of An Institution
- Topics:
- Public Relations
- Tags:
- Corporate Communications,
- Institution,
- Leadership,
- Management,
- Marketing,
- Public Relations,
- Strategy
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Overview: From an advancement standpoint particularly public relations a presidential inauguration offers an institution a chance to connect with all of its constituencies. Showcasing a new president is an opportunity to keep friends and donors informed and even win over those who feel distanced from the institution. It’s also a chance to publicly present a new leader and highlight his or her vision of the institution’s future. It’s a personality-driven event, too, likely to match the unique qualities of the new leader and his or her ideas. The style of the inauguration sets the tone for activities, initiatives, and events at the institution during the next several years. This article explains variables that can shape inaugural events, most tend to follow one of three models, emphasizing change, stability, or innovation.
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Format: HTML | Date: Mar 2002 | Pages: 1
