Successful Media Relations - Ten Things You Should Know

Topics:
Public Relations
Tags:
Steven R. Van Hook
Source:
Steven R. Van Hook

FREE Registration is required

Overview: While it's easy to recycle the same old press releases and fact sheets, infusing the media plans with some innovative thinking will produce stronger, more effective results. You should adopt a journalistic approach and study different types of stories -- features, executive changes, news articles. This article offers nine other tips to make the pitch less painful.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

People who downloaded this item also downloaded

White Paper Media Piracy And Copyright Infringement In The Film Industry
White Paper Maximizing Channel Performance
White Paper Ten Crisis Communications Principles That Hurricane Katrina and Hurricane Rita Taught Us
White Paper Crisis Communications and Media Relations
White Paper Media Relations 101

Top results from Public Relations

White Paper Volume Activation Planning Guide
White Paper Volume Activation Operations Guide
White Paper Customer-Hosted Volume Activation Guide (Using KMS)
White Paper Microsoft Hosted Volume Activation (Using MAK)
White Paper ROI Case Study Google Apps TVR Communications

» View all Public Relations listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).