"Thought Leadership" - The New CRM?

Topics:
Business Ethics
Tags:
CRM,
Jaffe Associates,
Leadership,
Management,
Professional Services,
Sales,
Sales Strategy
Source:
Jaffe Associates

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Overview: Article defines an experts view "thought leadership is the new CRM for professional services firms, everyone is talking about it and hardly anyone is doing it..." Thought Leadership is currently one of the most overworked phrases in professional services marketing, and in reality might be translated. Thought Leaders are expected to bring an independent view on an issue, and not be leading into a sales pitch for their own benefit. That means giving balanced commentary. Professional services firms are frequently blatant in how they present their `thought leadership' and their sceptical audiences can be turned off. Even worse they usually fail to have the sales plan in place to exploit the potential that still does exist...

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Format: HTML | Date: Apr 2003 | Pages: 1

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