Matrix Management

Topics:
Matrix Management
Tags:
Human Resources,
Jaffe Associates,
Marketing,
Marketing Research,
Matrix Management,
Multiple Location,
Organizational Structure
Source:
Jaffe Associates

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Overview: A very frequent issue which often arises is that how do on ensure that the marketing people for whom one have responsibility stay on message when they are based in multiple locations, don't report to and control their own budgets? When dealing with marketers based in multiple locations, the real way of keeping on message is to get the managing directors of each division to buy into the group three-year plan.

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Format: HTML | Date: Apr 2001 | Pages: 1

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