Turning Viral Marketing Into A Main Stream Proposition
- Topics:
- Assessment,
- Brand Management,
- Brand Strategy,
- Direct Marketing,
- Internet Advertising,
- ...
- Source:
- Ogilvy & Mather
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Overview: Viral marketing is a clever idea. A virus attacks the immune system and many people believe that consumers are now ‘immune’ to advertising (being bombarded by as many as 1500 commercial messages per day). Hence, we need viral marketing to break down the body’s defenses, and allow brands to form relationships with their customers (assuming, of course, that people want to have relationships with brands). Read on on learn more about how viral marketing is helping to build today's brands.
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Format: PDF | Size: 188KB | Date: Jan 2003 | Pages: 4
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