Managing Brands In The Realm Of Dynamic Pricing
- Topics:
- Assessment,
- Brand Management,
- Brand Strategy,
- Competitive Pricing,
- Price Optimization,
- ...
- Tags:
- Brand,
- Pricing Strategy,
- Pricing,
- Ogilvy & Mather,
- Marketing Research,
- Marketing,
- Internet,
- Goods,
- Flash Memory,
- Dynamic Pricing,
- ...
- Source:
- Ogilvy & Mather
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Overview: With Dynamic Pricing, the price of goods and services reflects real-time changes in price-variables. Via the wealth of consumer information online, Dynamic Pricing more truly reflects the value that consumers place upon goods and services. Today, it might still seem natural that the price of goods and services don’t respond to a customer’s individual needs or to changing, short-term circumstances. But nature has a way of changing things fast. Technology and the Internet are offering up some of the most powerful, persuasive changes for marketers in recent memory. Dynamic Pricing is a new tool worthy of the attention. It is a realm of influence that deserves to be part of the value proposition; a most valuable way to establish and maintain customer loyalty.
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Format: PDF | Size: 99KB | Date: Jan 2003 | Pages: 4
