Managing Brands In The Realm Of Dynamic Pricing

Topics:
Assessment,
Brand Management,
Brand Strategy,
Competitive Pricing,
Price Optimization,
...
Tags:
Brand,
Pricing Strategy,
Pricing,
Ogilvy & Mather,
Marketing Research,
Marketing,
Internet,
Goods,
Flash Memory,
Dynamic Pricing,
...
Source:
Ogilvy & Mather

FREE Registration is required

Overview: With Dynamic Pricing, the price of goods and services reflects real-time changes in price-variables. Via the wealth of consumer information online, Dynamic Pricing more truly reflects the value that consumers place upon goods and services. Today, it might still seem natural that the price of goods and services don’t respond to a customer’s individual needs or to changing, short-term circumstances. But nature has a way of changing things fast. Technology and the Internet are offering up some of the most powerful, persuasive changes for marketers in recent memory. Dynamic Pricing is a new tool worthy of the attention. It is a realm of influence that deserves to be part of the value proposition; a most valuable way to establish and maintain customer loyalty.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 99KB | Date: Jan 2003 | Pages: 4

People who downloaded this item also downloaded

White Paper Pricing Strategy and Execution: an Overlooked Way to Increase Revenues and Profits
White Paper The New Realities of Dynamic Pricing
White Paper Responding To Penetration Pricing In Turbulent Markets
White Paper The Right Price
White Paper Modeling Pricing Strategy.

Top results from Pricing and Margins

White Paper True Convergence Demands a Communication Service Provider that Embraces a Customer-Centric Approach
White Paper At What Price?Guidelines for a Customer-Focused Pricing Strategy
White Paper Strategic Pricing and How it Benefits You
White Paper Costs, Competitors, and Customers
White Paper Price: The Direct Link to Your Bottom Line

» View all Pricing and Margins listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).