Setting the Listing Price

Topics:
Market Studies
Tags:
Business Operations,
Chet Boddy,
Real Estate,
Seller
Source:
Chet Boddy

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Overview: Setting the listing price is probably the most important process in selling real estate. If the property is listed too high, it won’t sell. If it’s listed too low, the seller stands to lose a lot of potential income. Some sellers list too high because they don’t understand or believe in the concept of market value. Often, their property is unique or unusual with no truly comparable sales. Far too many sellers list too high because they are simply not that motivated to sell for anything less than their dream price. This provides guide for both real estate agents and appraisers for setting the listing price. It is also a good time to educate and inform potential sellers about the local real estate market. Real estate agents, appraisers and inspectors can create a win-win situation by working together to get a property “pre-qualified” and in top condition to sell.

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Format: HTML | Date: Jan 2003 | Pages: 1


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