Site Selection Models For Retailers: Not Just For Site Selection Anymore

Topics:
Site Selection
Tags:
Retail,
Retail Company,
Selection,
Site Selection
Source:
Site Analytics Co.

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Overview: Site selection models essentially add a touch of science to the subtle art of real estate; they become one additional tool in the chain’s arsenal of weapons. A complete model-building effort consists of two main components: Uncovering the critical success factors, which lead to high sales or failure, and building a model based on these factors. Site selection models can be built in-house, or there are now consulting firms with different specializations to guide retailers through this process. With the models in place, retailers will not just pick better sites, but they will also outsmart their rivals.

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Format: HTML | Date: Jan 2003 | Pages: 1

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