Change and Response on the Corporate Web Site

Topics:
Employee Handbook,
Leading Change
Tags:
Channel Management,
Web Site Development,
Web Site,
Web,
Online Communications,
Marketing,
Internet,
Inquiry,
E-mail,
Web Technology
Source:
American Communication Association

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Overview: "The study examined the how much the content and format of Fortune 500 corporation web sites changed over a 12-month period. Most corporations actively updated and changed their sites. The study also examined how companies responded to inquiries initiated by web site visitors. Nearly 85% of the web sites had email links, but less than half of the corporations responded to inquiries within one week. Responsiveness to email inquiries varied by corporation size and by the type of inquiry. The email response data indicate that some organizations may experience a cultural lag in adapting to the interactive features of corporate web sites."

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 105KB | Date: Oct 2001 | Pages: 13

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