The CEO's PR Shopping Guide

Topics:
Public Relations
Tags:
Corporate Communications,
Marketing,
Public Relations
Source:
prheadquarters.com

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Overview: The best people in public relations are looking for a same thing: a chance to work with business people who are smart, ethical, highly committed and professional. The article discusses five situations in which one should hire a very small PR company or freelancer. It also discusses the five situations in which one should hire a larger (usually international) PR company. It also provides the a checklist to follow and one will at least be able to draw up a good short list of possible PR providers. Now proceed to interview them and make the choice based on the criteria described in the article.

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Format: PDF | Size: 13KB | Date: Jan 2003 | Pages: 4

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