The Real Estate Industry and the Service Crisis

Topics:
Market Studies
Tags:
Business Operations,
Quality Service,
Real Estate
Source:
Real Estate Educator Association (REEA) Journal

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Overview: The service process and the details surrounding the real estate transaction are mysterious, invisible and even secretive for the average consumer. Quality service is the key to success and survival. And while most organizations, especially in real estate, talk about quality service, unfortunately quality service remains more talk than reality. Quality service has become a cliché over-used, undefined, unmeasured and meaningless expression that is void of a process, accountability and consistency. Article continues to say that consumers will pursue and the marketplace will find ways to deliver better service and greater service value. Who will do it and how it will be done defines the future of real estate services.

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Format: HTML | Date: Jan 2003 | Pages: 1

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