The Importance Of Writing An Effective Classified Rental Ad
- Topics:
- Property Management
- Tags:
- Advertisement,
- Landlord.com
- Source:
- Landlord.com
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Overview: There is a dual purpose for placing your classified ad. It is not just to rent a vacant unit. The first purpose of the ad is to catch the eye of the person scanning the newspaper, develop his interest, and motivate him to take the next step, that is, to contact you. Whether that contact is by phone, visiting the apartment community or checking out your web site, you need to first catch his attention and then bring him to action. The second purpose of the ad is to pre-qualify the prospective tenant. You do this by providing enough general information that will attract quality tenants and discourage or reject others who will not meet your qualifications. A good example is stating the rent rate or security/cleaning amounts, number of bedrooms and listing “landlord references” in your ad. The article covers basics will put you ahead of the pack when you design your classified ad.
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Format: HTML | Date: Jan 2000 | Pages: 1
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