Give Your Headlines The 'So What?' Test
- Topics:
- Public Relations
- Source:
- Refresher Publications
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Overview: No element of a piece of writing is more important, yet perhaps less appreciated, than the humble headline. While headlines are most commonly associated with newspaper articles, they're also essential in display and classified advertising, posters, billboards, newsletters, interoffice memorandums, and even in e-mail messages. Headlines serve an identical function in advertisements and editorial articles -- to attract readers by distilling the essence of the accompanying text in a few compelling words. Yet ad and editorial writers use sharply divergent approaches in writing headlines. People who create newsletters, product literature, informational brochures, Web pages and other written materials can learn from both approaches.
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Format: HTML | Date: Jan 2003 | Pages: 1
