Smiling And Dialing
- Topics:
- Telesales - Telemarketing
- Tags:
- Advertising & Promotion,
- Training And Certification,
- Telemarketing,
- Salespeople,
- Sales Strategy,
- Sales,
- Marketing Research,
- Marketing,
- Human Resources,
- Customer Service Representative,
- ...
- Source:
- Pfingsten Publishing
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Overview: The article presents the studies that show that busy customers do not have time to see outside salespeople. But that does not mean distributors cannot maintain regular contact with those customers. A coordinated telemarketing program can be an effective and inexpensive way to keep in touch with current customers and introduce the services to prospective customers. Although it is difficult to turn customer service representatives (CSRs) into salespeople, distributors can effectively use existing inside salespeople for outbound calling if they follow some simple tips from professional telemarketers. Customer service representatives sometimes feel uncomfortable doing sales activities. Training callers in proper phone etiquette and how to ask probing questions without sounding pushy can go a long way toward making the staff feel more comfortable. It should contain all of the relevant talking points in a logical order to bring the caller and the listener to a positive conclusion or action.
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Format: HTML | Date: Jan 2003 | Pages: 1
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