What's your Unique Selling Proposition?
- Topics:
- Assessment
- Tags:
- Enterprise Software,
- Supply Chain Management (SCM),
- Supply Chain,
- Strategy,
- Software,
- SCM,
- Proposition,
- Performance Management,
- Management,
- Human Resources,
- ...
- Source:
- Pfingsten Publishing
FREE Registration is required
Overview: Developing a unique selling proposition is about creating a distinction between you and your competition. The challenges facing distribution are coming faster and with greater impact than ever before. Globalization, e-commerce, integrated supply and consolidation are all changing the competitive landscape. As customers learn about the opportunities these challenges offer them, and as they implement supply chain management programs, they have been able to drive down prices while requiring more services. Both can squeeze the distributor's profits. The question is, how can to create a differentiation between the company and the competitors in a way in which the customer can perceive these differences and be willing to buy on them? Creating this differentiation is the basis for developing a unique selling proposition. It starts by developing a distinct advantage in any of five major areas: price, value added, performance, compatibility and minimizing risk. Many factors that effect are price, value added, performance, compatibility etc.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2003 | Pages: 1
