How to Create a Sales Brochure
- Topics:
- Assessment
- Source:
- Edward Lowe Foundation
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Overview: The article states that in order to be an effective tool, a brochure must be read and get the intended action one desires. This guide takes one through a step-by-step development of a sales brochure highlighting the essentials for an effective brochure, alerting one to the pitfalls to avoid, and designing the brochure to hold a customer's attention. Brochures are an important sales tool for any business — large or small. This Business Builder takes one through a step-by-step development of a sales brochure highlighting the essentials for an effective brochure, alerting one of pitfalls to avoid, and, most important, walking one through the design of that perfect brochure with just the right message that will be read by the customers. In order to create a need or a want, one must promote the benefits of using the product or service. Many business owners advertise the features of their business and neglect to promote how the product or service will benefit the customer. The three major categories of visuals — photographs, illustrations and graphs — may enhance the effectiveness of the message and the overall attractiveness of the page.
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Format: HTML | Date: Jan 2003 | Pages: 1
