The Feasibility Study: Guard Your Investment From Wishful Thinking

Topics:
Project Feasibility
Tags:
Feasibility,
Feasibility Study,
Finance,
Investment,
Marketing,
Marketing Research,
Product Marketing
Source:
White Hutchinson Leisure & Learning Group

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Overview: A high-quality feasibility study is crucial to the long-term success of a family entertainment center (FEC) or location-based entertainment (LBE). It makes sense that the best way to maximize the return on ones investment is by giving people what they really want. But unfortunately, feasibility studies are often ignored, misunderstood or improperly performed. A good feasibility study becomes the marketing plan, the market-driven strategic plan and concept product design that is the road map for the center's development and operations. A good feasibility study not only defines a project's market area and analyzes both demographic and socio-economic/lifestyles characteristics of both residents and visitors, it also analyzes the competition, the local culture, site constraints and opportunities.

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Format: HTML | Date: Jan 2003 | Pages: 1

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