The Ten Commandments (Plus Five) Of Highly Profitable Sales Letter Writing
- Topics:
- Assessment
- Tags:
- Mailing List,
- Marketing,
- Sales
- Source:
- eFrog Pond
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Overview: The article explains the copy writing and direct mail marketing process. It explains that a commodity of good names has more positive impact and good names are groups of people who have demonstrated that they are starving for the particular product or service. It explains the importance of good mailing lists. Mailing lists can be divided into two major categories: compiled mailing lists and response mailing lists. In this article, we'll focus on the characteristics of compiled mailing lists and how to use them to your advantage. The main focus is on effective direct mail marketing that is a good offer sent to the right person. On the other hand, "junk mail" is a good offer that's sent to the wrong person. Using compiled lists and their close cousin, the marketing database, will help zero in on the right person and significantly increase the likelihood of a positive response and profitable results.
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Format: HTML | Date: Jan 2003 | Pages: 1
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