Public Relations Productivity?
- Topics:
- Public Relations
- Source:
- BizTuner
FREE Registration is required
Overview: Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives? As your public relations program takes hold, you will notice that key points in your message have been internalized, and are now being played back to you by members of your target audience. This will result in a general increase in target audience awareness of your organization and its role in the communities, industry sectors and geographies where it operates. Another way of putting it is, when enough members of your key target audience are persuaded to your way of thinking, and their behaviours begin to reflect that change, your public relations effort is showing unmistakable signs of success.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Aug 2003 | Pages: 4
People who downloaded this item also downloaded
 |
Public Relations Results Can Be Measured |
 |
STP--Benefits and Characteristics |
|
Segmentation, Targeting, And Positioning |
|
Public Relations: Knowing What Your Public Wants |
|
A Career in Public Relations |
